Okay, hey everyone, this is Dave from a greater town and as you probably know by now we
Are focusing this entire series is about local businesses where we speak with the owners and sort of get their story
You know what we like to say we're doing here is taking back Main Street. So with that said
today we have Cody Murin from full swing health and
And
Let's just get started with the basics Cody what where you from?
Jacksonville, Florida Jacksonville, Florida. Okay, and your practice is in Jacksonville, right? Yes. Yeah, okay
All right. So what we like to do is sort of go chronologically right from like the very beginning, you know, you're from Jacksonville, Florida
Where did you go to school did you go to school for the practice that you're doing now?
Yeah, so I I played college baseball in Georgia
So I went to LaGrange College where I studied biology and then graduated from there and went to
Palmer College of chiropractic in Port Orange, Florida
So just out the Daytona is where I studied to get my doctorate in chiropractic
Okay. All right. So you were you were an athlete you basically said right? Yes. Okay. What was that like?
It's good. It was good. Um, definitely what led me towards my career. I suffered different various injuries and
Loved playing baseball. So nothing kept me off the field too long. Yeah. Yeah
Yeah, well, I'm I've got a bunch of questions for you regarding injuries and athletics and performance a lot
But we'll get to that in a minute
So alright, so when is when did you finish the school?
That's finished getting my doctorate and the end of 2017 and was licensed at the very beginning of 2018
Okay. All right. So alright that brings us to roughly, you know 2018
Did you start the perhaps full swing right away or did you?
No, I actually I practiced as an associate for roughly five years
Under another chiropractor. So I learned from an experienced chiropractor in that fashion and then went off and brand-new
Shelf into making my own practice. Oh, wow. Okay
All right. So and when was that when did full swing start full swing started in it was March 1st of 2023
2023 okay. So is it that's roughly end of pandemic
Yeah, yeah, so it was kind of a crazy time but
Yeah
Okay
Alright, so now you're roughly
Three to four years in yeah, and how's it going good very good
Yeah growing and and tons of services and bringing on new people. Okay, so I want to
Well, let's do that first. So so just give a high level of the services
So our primary service is chiropractic and that's what our office is
But alongside that not only do we do chiropractic services we also offer massage therapy
acupuncture dry needling and
Cupping and scraping so those are tools to help loosen up the fascial adhesions
Okay
It's funny
my one of my boys
Has become obsessed with the fascia. Yeah, I didn't know that was a thing. Okay
And he's like trying to activate it and like, you know, we could talk for hours about this. I'm sure you you know
Anyway, so
Alright, so acupuncture. So, I mean I understand the services the names, but you know as the average consumer
I don't really know what that means. I just know acupuncture as a word. What is it used for?
What what would I how would that help me? Right? So
Everybody always associates acupuncture immediately with the needles, right? That is the
Essentially, that's the key to the ignition what we're looking for with acupuncture is there's these
Essentially these roadmaps along the body in
ancient Chinese medicine that they figured out are either areas of
too much energy not enough or
a lot of stagnant just changes so
Essentially what we do is we use the needles to hit certain spots along the body that I describe as
You're dealing with traffic on the road and you've got a lot of detours
We're clearing those detours so the traffic can flow normally and that comes from our from our energy. Wow
It's fascinating actually. Yeah, okay
So we can treat a various amount of pain issues as well as stress anxiety
Even things like smoking addictions and things like that as well. Wow, really? Yeah, the acupuncture Wow
Yes. Yeah. Wow, that's incredible. I never would have no guessed, you know that
Okay, and then you said
Sorry, I'm gonna get the terminology wrong cup
Puppet. Yeah. Yeah, what's that? Yeah, so cupping is along the lines of the myofascial stuff
So cupping is along the lines of the myofascial stuff
So myo meaning muscle fascia meaning the essentially the webbing between the skin and the muscle that helps those areas glide
So what we do with cups is we will typically hit
threefold different ways so we will put the cups on and
typically we're hitting the musculature the areas of pain or restriction and
We can either have the patient laying with those on just completely static
We have some where we'll actually take them through movements with the cups on to help increase the range of motion
And then we have glided cupping where we will actually move the cups around with that suction already connected to help
Break up areas in a more cohesive manner. Mm-hmm. Okay, so it sounds like a
I
Don't know what the right word maybe more sophisticated version of massaging
Yes
Yeah
A lot of times I'll tell people when we put them on it kind of feels like pushing on that knot or that trigger point
And it helps relieve that tension there. Yeah. Yeah. Wow
Wow, that's fascinating. I'm already learning a lot. Okay
so, okay and
Now everything or this group of services that you just described is
Is not or you tell me if I'm wrong. It sounds like it's not exactly
Chiropractic that like that chiropractic is it is a separate thing. Is that right? Right?
They're kind of like a sidekick to chiropractic, right? So
when we bring somebody in they will typically be analyzed for
muscle restrictions joint restrictions and
nerve either over activity or inactivity
So based off of what we find with that patient will decide whether we're going to be doing
chiropractic which is more joint manipulation
increasing range of motion in the joints where we're finding areas that are kind of stuck not moving as well or
If we're gonna do more of the muscle work things like cupping dry needling and acupuncture or a combination of all
Yeah, okay. All right
Right. So you got a bunch of different tools in the you know toolbox that you know, it's to solve the problem, right? Okay
All right. All right. So now I'm gonna dive into
I'm gonna be selfish. Okay
this is I have twin boys they are
Obsessed is a light word when it comes to soccer, right?
They are waking up before school a couple hours 6 a.m. Before school to train every morning
You know, they go to they go to a soccer academy where they play for four hours every day
And then they go to their club practice after
They're done with school, right?
crazy dedicated whatever right so
They one of them has
developed some knee pain or actually both knees, right and
We went to a physical therapist yesterday
so the first thing I want to try to understand is what is the difference between physical therapy and
chiropractic work
so we have a lot of the same philosophies and values, but the big difference between chiropractic and
physical therapy is with chiropractic we are looking to
immediately very efficiently and quickly
Increase someone's range of motion in their joints so they can be dealing with those restrictions where
They're just not as flexible as they need to be. They're not able to fully
Move a very specific part of their body
Let's say neck or shoulder something like that and we restore that full range of motion
Whereas physical therapy is more focused on
Strengthening surrounding musculature
adapting that through more of a muscle recovery that way a rehabilitation technique and
Those are a lot of things that we do as well
So we will help increase that range of motion and then provide exercises to restore that range of motion and keep it
Yeah, okay. All right. So so following this thread, right?
Like I said, we went to a PT yesterday and we learned that
Matthew is his name
Matthew's
Hip
Hip flexibility is
Not terrible, but not where it should be which is, you know incredibly
Important for a soccer player
So, you know the PT even a bunch of exercises and that's great and he's doing them already
But it sounds like your approach to it would be different than what you know
PT would do so tell me a little bit about what you would suggest for somebody like that. That's trying to I
Guess open up their hips for lack of a better or less technical word, you know
so
In our office we make sure to always educate on the musculature involved a lot of times people will come in with a hip mobility
Issue or a low back issue and both those things go very hand-in-hand
So somebody like Matthew I would analyze for not only the hips but the knees low back
We're always looking above and below those areas as well and making sure we're restoring as much motion as we can in both those areas
So with somebody like Matthew, I would most likely do things to decompress open up hip mobility
through a hip
Manipulation that we do as well as restoring more motion in the pelvis
In that low back to help those SI joints of the pelvis move more properly and that
Attaches into a lot of spots in the hip
Okay, so am I right in saying that
You don't need to have had a
I'll use the word traumatic event or accident or injury like, you know serious injury to benefit from
A chiropractic
From you right from your practices a player like Matthew who is not really injured per se
Could benefit from what you're doing
We see we see tons of different athletes strictly for performance. So
For instance, we'll see baseball players golfers who may have like they feel like they're just not getting through their swing
As well as they should so we'll work on whether that's a shoulder issue a hip issue low back
And make sure we're just taking
Who they are and making them the optimal version of themselves, right? Right? Yeah. Yeah, you know, I'm
I'm learning a lot about this because of through the boys
And it's really fascinating stuff I kind of wish we knew this earlier and
You know
I guess the sad part is we really didn't have a reason to know until like we had a thing a reason to go to a
PT or an author or whatever and that kind of like started the learning process. We started, you know trying to
Yeah, I just wish more people knew about it because it made a giant difference, you know when we went to these places and I
Didn't even really know that performance purely performance enhancement was a was a thing
Right just seemed to me like it was about recovery from an event, right?
So yeah, that's great
Alright, so we've covered the chiropractic part. You talked about the other sort of supplementary or you know
Supplementary services. Is there anything else you would like people to know about how the practice works or just you know, the chiropractic in general?
Yeah, so
Unfortunately about two years ago another thing that we added was our our stem wave device or shockwave therapy
Mm-hmm. So that has really been a game-changer for the office because it works on a cellular level that we can't quite
Get to without this type of technology and it's able to penetrate
deeply into areas of
Really significant injuries where people are able to avoid surgery and drugs and it's not invasive and they can continue going
About their normal life without any downtime
Wow
Okay, I'm gonna just because you know again sports thing, you know
Living in that world now. I'm sort of relating stuff to that right?
another thing I learned
in terms of sprinting right and running mechanics and all that kind of stuff is you know that your hips are
Incredibly important the range of motion and how your legs stride and hit the floor and all that kind of stuff
is incredibly important, so
How how would any of the services you provide?
help with those motions
yeah, I actually like that you mentioned that because I I worked personally with a
former bobsledder for the US Olympic team who
Trained me on essentially how to be fast
There's a lot of ways that you know people think you can't teach speed you can very well teach speed and
From that knowledge that I gained from somebody who is incredibly fast
I learned much more in depth about what muscles are firing through certain parts of a sprint
So if that were something that somebody wanted to increase
Performance-based we look at where they may be having trouble
We may analyze how they sprint what it looks like when they sprint and that lets me know
Okay, this muscle isn't activating as well
Or it seems like they're they're hanging on on one side more than the other kind of asymmetrical with their sprint techniques
So we would look at those open those things up and get those moving properly. Yeah, right. Yeah
It's fascinating. It really is there's so much out there to know which is why we do these videos
You know, I mean part of it is to just
Hear about you and the business and you know get the word out about the great work you're doing
But it's also to help educate consumers, you know, like like like me right now. I didn't really know this stuff until
Recently, so I'm really actually glad that we're we're here talking about it. Yeah, that's all right. Yeah, okay
So is there anything else that you would like people to know?
We
Amongst other things that we take care of in the office. We see people after
auto-accident injuries
Those things are entirely more common than I thought
also when I first started eight years ago, I didn't really understand how detrimental those things are how
chronic they can become and
So we work very quickly after these accidents to try and not let these injuries become chronic so things like whiplash
Discerniations we make sure we're getting that information and treating those patients. Yeah
Yeah, you know, I'm glad you brought it up that way
And again, I'll use my boys as an example
So Luke the other twin had some neck pain and
You know, we went to see someone and they told us that this muscle is
Overpowering this muscle and it's causing his head to go forward, right?
And that's causing stress on the back or on the back muscles and it was giving them neck pain, right?
So they told us how to fix it and he fixed it and it worked. I was
Blown away
I mean, maybe it sounds really simple and silly
But you know again, if you're like the average consumer you think oh, you know
I'm gonna have to suffer with neck pain for the rest of my life
But it's not true. Like, you know you as a professional know these things that
Me as a consumer, you know, dummy basically
Don't know so I'm saying this now because through my experience I now
Much more frequently than I used to be
Much more frequently go to services like yours and PTs
And I just kind of want everybody to hear me say this so that
They'll do the same because it is a hundred percent worth it. It really makes a difference
And you know, I'm sure you see these cases all the time. I mean, that's the point of what you do
So we'll see a lot of times
You know people will have this dark umbrella thinking that chiropractic is scary and dangerous and very often
It is the opposite. So we are I would say the most
The least invasive of any of those services. So our our techniques are gentle. They're safe and
I will see people who have gone through the gambit of
injections and
ortho visits and physical therapy and
Within a couple visits there at a level that they haven't been in in years and they're just like I wish I had done this
first so
I was just gonna say I
Happen to work in
Health care so I have some
Knowledge of sort of the way, you know a patient moves around right with diagnosis and whatever and I was just gonna say that
it's probably the smartest thing to do to start with
Chiropractic first and move up the chain, right?
What everybody does which is go to the ortho first and move down the chain, right?
Would you would you agree with that? Yeah, I mean a lot of times
When you go that route
it's
It is kind of I don't want to call it backwards
But it is kind of like you're jumping the gun a lot of times these you know orthos they do surgery and
Our goal is to avoid that and a lot of times these people can avoid surgery and the answer is very simple
Yeah, right, right
Yeah, and you know just for anybody that's listening. I'm gonna repeat myself because I just feel like this is
It was such a learning moment for me
I'm gonna
Back up what you just said
Sometimes it's so simple
With the next thing with Luke and another sort of similar thing with my wife
The solution was so simple and we spent all this time and effort going down kind of the wrong route
and ended up in
chiropractic and it worked and I was
Surprised to be frank not because I had like that dark umbrella thing going on
but just because I you know, I just didn't know and we tried it and it worked and
I'm happy
It's fantastic those are the you know, those patients that come in with not a lot of knowledge on
What we do and we help them that quickly and they see how comfortable everything is is very cool
Right. Okay. All right
Well, you know, that's probably all the questions I have
I'm happy to keep going if you've got more things you want to cover. I
Think that's great. Yeah, that's been awesome. Okay. All right, cool
Well, you know we'll we'll put this on the channel and
Give anybody that's watching plenty of ways to reach out to you if they they want to so
With that said thanks for coming on and let me know if you've got any questions
Yeah, no, I appreciate very much. It was great talking with you. Yeah, you too. All right. Take care