From Sofia to LA: How a Jeweler's Daughter Turned Movement into Gold

Episode 3: From Sofia to LA: How a Jeweler’s Daughter Turned Movement into Gold

Season 1

About This Episode

Born into a jewelry-making family in Bulgaria, Antoanetta spent 20 years building a business in Los Angeles that bridges high art and wearable beauty. She’s created couture pieces for Britney Spears and Taboo from the Black Eyed Peas, exhibited in museums in Madrid and Tokyo, and now specializes in kinetic rings that reflect her own restless creative spirit. Every piece is made to order, and customers can still call her directly—a connection she refuses to sacrifice for scale.

In this episode, we talk with Antoanetta, Designer & Owner of Antoanetta about how Antoanetta got started, what drives the business, and what sets Antoanetta apart.

Key Takeaways

• Every piece is made to order — nothing is stocked, each item crafted specifically for the customer
• Specializes in kinetic jewelry that moves with the wearer and changes shape
• Direct access to the designer — customers can call or email Antoanetta directly
• Blends old-world techniques from her jeweler father with modern 3D design and traditional wax carving
• Full customization available — will create pieces not shown on the website
• Celebrity couture experience paired with everyday wearability

Notable Quotes

“Kinetic jewelry is a real portrait of me. I move a lot. I can’t stay still. So my jewelry is something that’s not static and boring and still.” “There is a moment when if you grow too big, you become a factory and I don’t want to ever become a factory.” “The most important thing in that process is the relationship I create. You can call me directly, you can email me, you can always ask any questions.” “I hope I won’t lose that touch and I’ll preserve the heritage and all the lessons that my dad gave me to keeping things real and personal and artistic.”

About Antoanetta

Gold in Rhythm

Services: Custom Jewelry Design, 14k Gold Rings, Engagement Rings, Earrings, One-of-a-Kind Pieces, The Sway Collection

Serving: , CA

Connect

Website: https://antoanetta.com Phone: 310.795.4334

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